Offline loyalty programs were built around memory and paperwork. A desk clerk looked up a name, a card was swiped, and a handwritten note might follow. Omnichannel casinos replace that routine with a single member profile that works everywhere. The commercial logic is clear, since in 2023 the global online betting market was valued at… Continue reading The Rise of Casino Loyalty Programs: From Offline Loyalty to Omnichannel Casinos

